What's In A Name?

What's In A Name?

What's in a name? I am sure you all have heard this popular phrase a time our two. Well the answer for me to this question is EVERYTHING!!! It is my strong belief that deciding on a name for your business is so much more difficult than opening the business itself. Your business name is your identity after all, it is what DEFINES all of the time and hard work spent to bring your concept to fruition!

After I had finally developed my overall concept for this business through countless hours of research, the next step was determining a name for this "new baby" of mine. I spent countless hours at the drawing board until this name finally emerged. I had to ask myself what I wanted an individual to gain from experiencing all that I had visualized for this concept, not just for today's ideas but for it's emerging future. As we all know, health+beauty+wellness is an ever changing and evolving industry and market, that does not yield an easy predication for start-up brand forecasting. However, there is the most important and under utilized factor in the equation of health+beauty+wellness and that yields a pretty constant value and that's of course, YOU. It was my vision to create solutions and services to empower YOU to redefine your health, beauty and overall wellness. Not just today but in any season of your life and not just from the outside but from the inside-out, which was what also provided the vision of our logo. The bluish-teal drop represents the color of one of the purest and most sustainable liquids, we must put in our bodies to live, WATER. Water brings our bodies hydration, rejuvenation, energy and so much more important and viable necessities for our body to function at it's most optimal level. The shape of the drop of our logo represents a water drop, the scale and curvature of the drop of our logo represents how differently each of us our individually made and shaped, and the continued pattern of the line represents who each of us are from the inside-out. 

It is my hope that when you see our companies name, you see so much more than, what's in the name itself. That you now see - what we represent, what we stand for and who we are - through the font, colors, scale and shape that is represented in our name. When you are in our presence it is our hope that we are providing YOU options in our spa or in our online "beautique" store that helps you "B+You", the constantly and ever changing YOU! After all in the words of our beloved Dr. Seuss...

Thank you for being a part of our newest exciting journey, we are now excited to meet you locally+nationally+globally.


Kristen Chandler



January 06, 2017 by Kristen Chandler